The Precambrian Earth Evolution and Tectonics lab investigates fundamental questions about the timing, tempo, nature of important transitions during Earth s early history.
Services Provided
- Developed the complete visual identity (logo, palette, typography, graphic system).
- Website development and maintenance: precambrianearth.com
- Designed and produced graphic materials for literature, posters, and other promotional initiatives.
Notable Project
Precambrian Earth Evolution & Tectonics
Identity & Website Build
Overview
For this project, I shaped the entire public-facing presence of the research group. I created the visual identity, designed the user experience, built the website from the ground up, and delivered a system that clearly communicates their scientific focus.
View project - precambrianearth.com
- Project type: Design, Programming
- Role: Graphic designer, Web developer
- Tech: Next JS
My Contributions
I led the full creation of PICASSO's brand and website from start to finish.
- Unified branding built around geological themes and research clarity.
- Information structure tailored for publications, and team profiles.
- Fully responsive design with accessible, research-friendly components.
- Lightweight, maintainable build with streamlined content management.
Key Features
- A cohesive, modern identity system tailored for interdisciplinary research.
- Clear, scalable site structure for people, themes, outputs, and news.
- WCAG-aligned, mobile-friendly design.
Takeaway
Translating complex research into a clear, approachable digital identity requires balancing scientific accuracy with strong visual and UX design.